Writers and Author Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Writers and Author is Also Know as
In different settings, Writers and Author is titled as
- Advertisement Agency Copywriter (Ad Agency Copywriter)
- Advertising Associate
- Advertising Copywriter
- Advertising Writer
- Communications Specialist
- Copywriter
- Freelance Copywriter
- Promotion Writer
- Search Engine Optimization Copywriter (SEO Copywriter)
- Web Content Writer
Education and Training of Writers and Author
Writers and Author is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Writers and Author
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Writers and Author
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Writers and Author
- Bachelor in Communication, General
- Associate Degree Courses in Communication, General
- Masters Degree Courses in Communication, General
- Bachelor in Speech Communication and Rhetoric
- Associate Degree Courses in Speech Communication and Rhetoric
- Masters Degree Courses in Speech Communication and Rhetoric
- Bachelor in Mass Communication/Media Studies
- Associate Degree Courses in Mass Communication/Media Studies
- Masters Degree Courses in Mass Communication/Media Studies
- Bachelor in Journalism
- Associate Degree Courses in Journalism
- Masters Degree Courses in Journalism
- Bachelor in Broadcast Journalism
- Associate Degree Courses in Broadcast Journalism
- Masters Degree Courses in Broadcast Journalism
- Bachelor in Communication, Journalism, and Related Programs, O
- Associate Degree Courses in Communication, Journalism, and Related Programs, O
- Masters Degree Courses in Communication, Journalism, and Related Programs, O
Training Required for Writers and Author
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Writers and Author in different industries are
- Poets, Lyricists and Creative Writers
- Editors
- Public Relations Specialists
- Advertising Sales Agents
- News Analysts, Reporters, and Journalists
- Technical Writers
- Advertising and Promotions Managers
- Producers and Directors
- Art Directors
- Search Marketing Strategists
- Proofreaders and Copy Markers
- Graphic Designers
- Agents and Business Managers of Artists, Performers, and Athletes
- Marketing Managers
- Film and Video Editors
- Market Research Analysts and Marketing Specialists
- Special Effects Artists and Animators
- Web and Digital Interface Designers
- Broadcast Announcers and Radio Disc Jockeys
- Media Programming Directors
What Do Writers and Author do?
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Collaborate with other writers on specific projects.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Follow appropriate procedures to get copyrights for completed work.
- Plan project arrangements or outlines, and organize material accordingly.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Work with staff to develop script, story, or advertising concepts.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
Qualities of Good Writers and Author
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Speech Clarity: The ability to speak clearly so others can understand you.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Far Vision: The ability to see details at a distance.
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Night Vision: The ability to see under low-light conditions.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Sound Localization: The ability to tell the direction from which a sound originated.
Tools Used by Writers and Author
- Copy machines
- Desktop computers
- Laptop computers
- Personal computers
- Teleconferencing equipment
- Universal serial bus USB flash drives
- Videoconferencing equipment
Technology Skills required for Writers and Author
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe Persuasion
- Adobe Photoshop
- Adobe Premiere Pro
- Apple Final Cut Pro
- Asana
- Avid Technology Media Composer
- Blackbaud The Raiser's Edge
- Campaign Monitor
- Corel Presentation
- Drupal
- Eko
- Figma
- FileMaker Pro
- Flipgrid
- Google Ads
- Google Analytics
- Google Docs
- Google Drive
- Google Slides
- Google Workspace software
- HubSpot software
- Hypertext markup language HTML
- Kapwing
- Loom
- Microsoft Access
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft SharePoint
- Microsoft Word
- MySQL
- ParentSquare
- PHP
- Project management software
- QuarkXPress
- SendGrid
- Slack
- Social media sites
- TikTok
- Web content management system CMS software
- WordPress
- YouTube