Advertising Sales Agent Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Advertising Sales Agent is Also Know as
In different settings, Advertising Sales Agent is titled as
- Advertising Account Representative
- Advertising Consultant
- Advertising Representative
- Advertising Sales Representative (Ad Sales Representative)
- Sales Representative
Education and Training of Advertising Sales Agent
Advertising Sales Agent is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Advertising Sales Agent
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Advertising Sales Agent
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Advertising Sales Agent
- Bachelor in Selling Skills and Sales Operations
- Associate Degree Courses in Selling Skills and Sales Operations
- Masters Degree Courses in Selling Skills and Sales Operations
Training Required for Advertising Sales Agent
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Advertising Sales Agent in different industries are
- Advertising and Promotions Managers
- Marketing Managers
- Telemarketers
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
- Sales Managers
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
- Public Relations Specialists
- Real Estate Sales Agents
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
- Writers and Authors
- Agents and Business Managers of Artists, Performers, and Athletes
- Wholesale and Retail Buyers, Except Farm Products
- Online Merchants
- Counter and Rental Clerks
- Retail Salespersons
- Demonstrators and Product Promoters
- Merchandise Displayers and Window Trimmers
What Do Advertising Sales Agent do?
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Maintain assigned account bases while developing new accounts.
- Process all correspondence and paperwork related to accounts.
- Deliver advertising or illustration proofs to customers for approval.
- Draw up contracts for advertising work, and collect payments due.
- Locate and contact potential clients to offer advertising services.
- Provide clients with estimates of the costs of advertising products or services.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Inform customers of available options for advertisement artwork, and provide samples.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Identify new advertising markets, and propose products to serve them.
- Write copy as part of layout.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Write sales outlines for use by staff.
Qualities of Good Advertising Sales Agent
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity: The ability to speak clearly so others can understand you.
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Far Vision: The ability to see details at a distance.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Sound Localization: The ability to tell the direction from which a sound originated.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Night Vision: The ability to see under low-light conditions.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
Tools Used by Advertising Sales Agent
- Desktop computers
- Laptop computers
- Multi-line telephone systems
- Personal computers
- Personal digital assistants PDA
- Tablet computers
Technology Skills required for Advertising Sales Agent
- Adobe InDesign
- Adobe Photoshop
- Contact management software
- Customer relationship management CRM software
- Email software
- FileMaker Pro
- Google Ads
- Microsoft Access
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Publisher
- Microsoft Word
- QuarkXPress
- Salesforce software
- Web browser software