Search Marketing Strategist Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Search Marketing Strategist is Also Know as
In different settings, Search Marketing Strategist is titled as
- Digital Marketing Strategist
- Digital Media Planner
- Internet Marketing Specialist
- Marketing Consultant
- Online Marketing Consultant
- Paid Search Consultant
- Paid Search Strategist
- Search Engine Optimization Consultant (SEO Consultant)
- SEO Strategist (Search Engine Optimization Strategist)
- Social Media Specialist
Education and Training of Search Marketing Strategist
Search Marketing Strategist is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Search Marketing Strategist
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Search Marketing Strategist
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Search Marketing Strategist
- Bachelor in Consumer Merchandising/Retailing Management
- Associate Degree Courses in Consumer Merchandising/Retailing Management
- Masters Degree Courses in Consumer Merchandising/Retailing Management
- Bachelor in Apparel and Textile Marketing Management
- Associate Degree Courses in Apparel and Textile Marketing Management
- Masters Degree Courses in Apparel and Textile Marketing Management
- Bachelor in Business Analytics
- Associate Degree Courses in Business Analytics
- Masters Degree Courses in Business Analytics
- Bachelor in Applied Economics
- Associate Degree Courses in Applied Economics
- Masters Degree Courses in Applied Economics
- Bachelor in Marketing/Marketing Management, General
- Associate Degree Courses in Marketing/Marketing Management, General
- Masters Degree Courses in Marketing/Marketing Management, General
- Bachelor in Marketing Research
- Associate Degree Courses in Marketing Research
- Masters Degree Courses in Marketing Research
Training Required for Search Marketing Strategist
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Search Marketing Strategist in different industries are
- Web and Digital Interface Designers
- Market Research Analysts and Marketing Specialists
- Marketing Managers
- Advertising and Promotions Managers
- Business Intelligence Analysts
- Web Administrators
- Web Developers
- Advertising Sales Agents
- Software Developers
- Data Scientists
- Online Merchants
- Public Relations Managers
- Public Relations Specialists
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Writers and Authors
- Sales Managers
- Computer Systems Analysts
- Digital Forensics Analysts
- Management Analysts
- Database Administrators
What Do Search Marketing Strategist do?
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Resolve product availability problems in collaboration with customer service staff.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Assist in the development of online transaction or security policies.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Participate in the development or implementation of online marketing strategy.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Create content strategies for digital media.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Execute and manage communications with digital journalists or bloggers.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Execute or manage social media campaigns to inform search marketing tactics.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
Qualities of Good Search Marketing Strategist
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Speech Clarity: The ability to speak clearly so others can understand you.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Far Vision: The ability to see details at a distance.
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
- Sound Localization: The ability to tell the direction from which a sound originated.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Night Vision: The ability to see under low-light conditions.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
Tools Used by Search Marketing Strategist
- Desktop computers
- Domain name servers DNS
- Personal computers
- Teleconferencing equipment
- Videoconferencing equipment
Technology Skills required for Search Marketing Strategist
- Adobe Analytics
- Adobe Dreamweaver
- Adobe Photoshop
- Ahrefs Site Explorer
- AJAX
- Apache Solr
- Atlas Search
- BrightEdge
- Cascading style sheets CSS
- Conductor Searchlight
- Customer information databases
- Drupal
- Elasticsearch
- Email software
- Google Ads
- Google Analytics
- Google Webmaster Tools
- HubSpot software
- Hypertext markup language HTML
- IBM Digital Analytics
- JamBoard
- JavaScript
- Kanoodle
- Majestic SEO
- Marketo Marketing Automation
- Microsoft Access
- Microsoft ASP.NET
- Microsoft Bing
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft SQL Server
- Microsoft Visio
- Microsoft Word
- Moz search engine optimization SEO software
- MySQL
- Online databases
- Open Source Matters Joomla!
- Oracle Eloqua
- Oracle Java
- Oracle JavaServer Pages JSP
- PHP
- Screaming Frog SEO Spider
- Searchmetrics Suite
- Semrush
- seoClarity
- Structured query language SQL
- Tableau
- Web browser software
- WordPress
- Yahoo! Email
- YouTube