Marketing Manager Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Marketing Manager is Also Know as
In different settings, Marketing Manager is titled as
- Account Supervisor
- Brand Manager
- Business Development Director
- Business Development Manager
- Commercial Lines Manager
- Market Development Executive
- Marketing Coordinator
- Marketing Director
- Marketing Manager
- Product Manager
Education and Training of Marketing Manager
Marketing Manager is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Marketing Manager
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Marketing Manager
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Marketing Manager
- Bachelor in Consumer Merchandising/Retailing Management
- Associate Degree Courses in Consumer Merchandising/Retailing Management
- Masters Degree Courses in Consumer Merchandising/Retailing Management
- Bachelor in Apparel and Textile Marketing Management
- Associate Degree Courses in Apparel and Textile Marketing Management
- Masters Degree Courses in Apparel and Textile Marketing Management
- Bachelor in Pharmaceutical Marketing and Management
- Associate Degree Courses in Pharmaceutical Marketing and Management
- Masters Degree Courses in Pharmaceutical Marketing and Management
- Bachelor in Marketing/Marketing Management, General
- Associate Degree Courses in Marketing/Marketing Management, General
- Masters Degree Courses in Marketing/Marketing Management, General
- Bachelor in Marketing Research
- Associate Degree Courses in Marketing Research
- Masters Degree Courses in Marketing Research
- Bachelor in International Marketing
- Associate Degree Courses in International Marketing
- Masters Degree Courses in International Marketing
Training Required for Marketing Manager
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Marketing Manager in different industries are
- Market Research Analysts and Marketing Specialists
- Sales Managers
- Advertising and Promotions Managers
- Search Marketing Strategists
- Business Intelligence Analysts
- Advertising Sales Agents
- Public Relations Managers
- Online Merchants
- Purchasing Managers
- Public Relations Specialists
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Management Analysts
- Information Technology Project Managers
- Wholesale and Retail Buyers, Except Farm Products
- Financial and Investment Analysts
- Securities, Commodities, and Financial Services Sales Agents
- General and Operations Managers
- Logisticians
- Project Management Specialists
- Business Teachers, Postsecondary
What Do Marketing Manager do?
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Select products or accessories to be displayed at trade or special production shows.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Initiate market research studies, or analyze their findings.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Qualities of Good Marketing Manager
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Speech Clarity: The ability to speak clearly so others can understand you.
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Far Vision: The ability to see details at a distance.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Night Vision: The ability to see under low-light conditions.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Sound Localization: The ability to tell the direction from which a sound originated.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
Tools Used by Marketing Manager
- Desktop computers
- Laser facsimile machines
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Photocopiers
- Scanners
- Tablet computers
Technology Skills required for Marketing Manager
- Adobe Acrobat
- Adobe Acrobat Reader
- Adobe ActionScript
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- AdSense Tracker
- AEC Software FastTrack Schedule
- Airtable
- Amazon Redshift
- Amazon Web Services AWS software
- Apache Cassandra
- Apache Hadoop
- Apache Hive
- Apache Pig
- Apache Solr
- Apple Final Cut Pro
- Apple Keynote
- Apple macOS
- Armand Morin MultiTrack Generator
- Atlassian Confluence
- Atlassian JIRA
- Blackbaud The Raiser's Edge
- C
- Cascading style sheets CSS
- Citrix cloud computing software
- ClearEDGE
- Constant Contact
- Database reporting software
- Database software
- Databox
- Delphi Technology
- Dropbox
- Drupal
- Dynamic hypertext markup language DHTML
- Eko
- Elasticsearch
- Evernote
- Extensible hypertext markup language XHTML
- Extensible markup language XML
- FileMaker Pro
- Flipgrid
- Fund accounting software
- GitHub
- Google Ads
- Google Analytics
- Google Docs
- Google Drive
- Google Meet
- Google Slides
- HubSpot software
- Hypertext markup language HTML
- IBM Cognos Impromptu
- IBM Domino
- IBM InfoSphere DataStage
- IBM Notes
- IBM Power Systems software
- IBM SPSS Statistics
- Intuit QuickBooks
- JamBoard
- JavaScript
- Jupyter Notebook
- Kapwing
- LAMP Stack
- LexisNexis
- LogMeIn GoToMeeting
- LogMeIn GoToWebinar
- Lyris HQ Web-Analytics Solution
- Marketo Marketing Automation
- MarketSharp
- McAfee
- Mentimeter
- Microsoft Access
- Microsoft Azure software
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Publisher
- Microsoft SharePoint
- Microsoft SQL Server
- Microsoft Teams
- Microsoft Visio
- Microsoft Visual Basic
- Microsoft Visual Basic for Applications VBA
- Microsoft Visual Basic Scripting Edition VBScript
- Microsoft Word
- MicroStrategy
- Minitab
- MySQL
- Nearpod
- Nedstat Sitestat
- NetSuite ERP
- NortonLifeLock cybersecurity software
- NoSQL
- Online advertising reporting software
- Oracle Beehive
- Oracle Business Intelligence Enterprise Edition
- Oracle Database
- Oracle E-Business Suite Financials
- Oracle Eloqua
- Oracle Fusion Applications
- Oracle Hyperion
- Oracle JavaServer Pages JSP
- Oracle PeopleSoft
- Oracle PeopleSoft Financials
- Oracle PL/SQL
- Oracle Siebel Server Sync
- Padlet
- PHP
- Python
- QAD Marketing Automation
- Qlik Tech QlikView
- R
- Ruby
- Ruby on Rails
- Sage SalesLogix
- Salesforce software
- Salesforce.com Salesforce CRM
- SAP Business Objects
- SAP software
- SAS
- Screencast-O-Matic
- Screencastify
- Slack
- SmugMug Flickr
- Social media sites
- Software as a service SaaS
- Splunk Enterprise
- StataCorp Stata
- Structured query language SQL
- Swift
- Tableau
- Tax software
- Teradata Database
- The MathWorks MATLAB
- TikTok
- Web browser software
- WeVideo
- WordPress
- Yardi software
- YouTube