Advertising and Promotions Manager Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising and Promotions Manager is Also Know as
In different settings, Advertising and Promotions Manager is titled as
- Account Executive
- Advertising Manager (Ad Manager)
- Advertising Sales Manager (Ad Sales Manager)
- Classified Advertising Manager (Classified Ad Manager)
- Communications Director
- Communications Manager
- Creative Services Director
- Marketing and Promotions Manager
- Promotions Director
- Promotions Manager
Education and Training of Advertising and Promotions Manager
Advertising and Promotions Manager is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Advertising and Promotions Manager
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Advertising and Promotions Manager
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Advertising and Promotions Manager
- Bachelor in Public Relations, Advertising, and Applied Communi
- Associate Degree Courses in Public Relations, Advertising, and Applied Communi
- Masters Degree Courses in Public Relations, Advertising, and Applied Communi
- Bachelor in Public Relations/Image Management
- Associate Degree Courses in Public Relations/Image Management
- Masters Degree Courses in Public Relations/Image Management
- Bachelor in Advertising
- Associate Degree Courses in Advertising
- Masters Degree Courses in Advertising
- Bachelor in Marketing/Marketing Management, General
- Associate Degree Courses in Marketing/Marketing Management, General
- Masters Degree Courses in Marketing/Marketing Management, General
Training Required for Advertising and Promotions Manager
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Advertising and Promotions Manager in different industries are
- Advertising Sales Agents
- Marketing Managers
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
- Sales Managers
- Public Relations Managers
- Public Relations Specialists
- Fundraising Managers
- Online Merchants
- Fundraisers
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Writers and Authors
- Business Intelligence Analysts
- Agents and Business Managers of Artists, Performers, and Athletes
- Management Analysts
- Merchandise Displayers and Window Trimmers
- Purchasing Managers
- Telemarketers
- Web Administrators
- Art Directors
What Do Advertising and Promotions Manager do?
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising and sales contracts.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Train and direct workers engaged in developing and producing advertisements.
- Coordinate with the media to disseminate advertising.
- Contact organizations to explain services and facilities offered.
- Direct and coordinate product research and development.
- Represent company at trade association meetings to promote products.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Qualities of Good Advertising and Promotions Manager
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Speech Clarity: The ability to speak clearly so others can understand you.
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Far Vision: The ability to see details at a distance.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Sound Localization: The ability to tell the direction from which a sound originated.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Night Vision: The ability to see under low-light conditions.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
Tools Used by Advertising and Promotions Manager
- Computer data input scanners
- Desktop computers
- Handheld computers
- Laptop computers
- Laser facsimile machines
- Multi-line telephone systems
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Photocopying equipment
- Scanners
- Tablet computers
Technology Skills required for Advertising and Promotions Manager
- Actuate BIRT
- Adobe Acrobat
- Adobe Acrobat Reader
- Adobe After Effects
- Adobe Creative Suite
- Adobe Dreamweaver
- Adobe Experience Manager (AEM)
- Adobe Illustrator
- Adobe InDesign
- Adobe PageMaker
- Adobe Photoshop
- Adobe Premiere Pro
- AdRelevance
- Apple Final Cut Pro
- Apple iMovie
- Avid Media Composer
- Brainworks
- Business analysis software
- Constant Contact
- Customer relationship management CRM software
- Data visualization software
- Data warehousing software
- Database software
- Drupal
- Email software
- Experience in Software Webplanner
- Extensible markup language XML
- Google Ads
- Google Analytics
- Google DoubleClick
- Hootsuite
- HubSpot software
- Hypertext markup language HTML
- IBM Lotus Notes
- Inventory tracking software
- JavaScript
- MailChimp
- Marketo Marketing Automation
- MarketSharp
- Microsoft Access
- Microsoft Dynamics
- Microsoft Dynamics Marketing
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Publisher
- Microsoft SharePoint
- Microsoft SQL Server
- Microsoft Windows
- Microsoft Word
- Oracle Eloqua
- PaloAlto Advertising Plan Pro
- Quark enterprise publishing software
- Relex Weibull
- Salesforce software
- SAP software
- Scheduling software
- Social media software
- Structure query language SQL
- Tableau
- Vimeo
- Web browser software
- WebTrends Analytics
- Webtrends software
- WordPress
- YouTube