Market Research Analysts and Marketing Specialist Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Market Research Analysts and Marketing Specialist is Also Know as
In different settings, Market Research Analysts and Marketing Specialist is titled as
- Business Development Specialist
- Communications Specialist
- Demographic Analyst
- Market Analyst
- Market Research Analyst
- Market Research Consultant
- Market Research Specialist
- Market Researcher
Education and Training of Market Research Analysts and Marketing Specialist
Market Research Analysts and Marketing Specialist is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Market Research Analysts and Marketing Specialist
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Market Research Analysts and Marketing Specialist
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Market Research Analysts and Marketing Specialist
- Bachelor in Consumer Merchandising/Retailing Management
- Associate Degree Courses in Consumer Merchandising/Retailing Management
- Masters Degree Courses in Consumer Merchandising/Retailing Management
- Bachelor in Apparel and Textile Marketing Management
- Associate Degree Courses in Apparel and Textile Marketing Management
- Masters Degree Courses in Apparel and Textile Marketing Management
- Bachelor in Business Analytics
- Associate Degree Courses in Business Analytics
- Masters Degree Courses in Business Analytics
- Bachelor in Applied Economics
- Associate Degree Courses in Applied Economics
- Masters Degree Courses in Applied Economics
- Bachelor in Marketing/Marketing Management, General
- Associate Degree Courses in Marketing/Marketing Management, General
- Masters Degree Courses in Marketing/Marketing Management, General
- Bachelor in Marketing Research
- Associate Degree Courses in Marketing Research
- Masters Degree Courses in Marketing Research
Training Required for Market Research Analysts and Marketing Specialist
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Market Research Analysts and Marketing Specialist in different industries are
- Marketing Managers
- Business Intelligence Analysts
- Search Marketing Strategists
- Advertising and Promotions Managers
- Management Analysts
- Sales Managers
- Data Scientists
- Advertising Sales Agents
- Public Relations Managers
- Financial and Investment Analysts
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Public Relations Specialists
- Securities, Commodities, and Financial Services Sales Agents
- Survey Researchers
- Financial Risk Specialists
- Business Teachers, Postsecondary
- Personal Financial Advisors
- Online Merchants
- Financial Quantitative Analysts
- Information Technology Project Managers
What Do Market Research Analysts and Marketing Specialist do?
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Develop and implement procedures for identifying advertising needs.
- Direct trained survey interviewers.
Qualities of Good Market Research Analysts and Marketing Specialist
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Speech Clarity: The ability to speak clearly so others can understand you.
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Far Vision: The ability to see details at a distance.
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Sound Localization: The ability to tell the direction from which a sound originated.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Night Vision: The ability to see under low-light conditions.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
Tools Used by Market Research Analysts and Marketing Specialist
- Desktop computers
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Scanners
- Tablet computers
Technology Skills required for Market Research Analysts and Marketing Specialist
- 3M Post-it App
- AcaStat Software
- Act!
- Adaptive conjoint analysis ACA software
- Adobe Acrobat
- Adobe ActionScript
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adxstudio, for Microsoft
- Airtable
- Amazon Redshift
- AndersonBell Abstat
- Apache Hadoop
- Apache Hive
- Apache Pig
- Apple Final Cut Pro
- Apple Keynote
- Apple macOS
- Aprimo Marketing
- Basecamp
- Blackbaud The Raiser's Edge
- Cascading style sheets CSS
- ClassApps SelectSurveyASP
- Cytel LogXact
- Cytel Software XLMiner
- Data analysis software
- Database software
- Delphi Technology
- Digivey software (expert system feature)
- Digivey software (point of sale feature)
- Dropbox
- Drupal
- Dynamic hypertext markup language DHTML
- ESRI ArcGIS software
- Evernote
- Extensible hypertext markup language XHTML
- Factiva
- FedBizOps
- FileMaker Pro
- Financial planning software
- Galilee Enterprise TargetPro
- Geographic information system GIS marketing software
- GLOBE Claritas
- GMI NET-MR
- Google Ads
- Google Analytics
- Google Docs
- Google Drive
- Google Slides
- GroupMe
- HubSpot software
- Hypertext markup language HTML
- IBM Cognos Impromptu
- IBM Information Management System (IMS)
- IBM Intelligent Miner
- IBM Notes
- IBM SPSS Statistics
- Insightful Corporation Confirmit
- Insightful S-PLUS
- Intellimed
- JavaScript
- LexisNexis
- LogiXML Ad-HOC
- LogMeIn GoToMeeting
- LogMeIn GoToWebinar
- Loom
- Map Maker
- Marketo Marketing Automation
- Medstat/INFORUM
- Microsoft Access
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Publisher
- Microsoft SharePoint
- Microsoft SQL Server
- Microsoft Visio
- Microsoft Visual Basic
- Microsoft Visual Basic for Applications VBA
- Microsoft Word
- MicroStrategy
- Minitab
- Mintel Reports
- MySQL
- NCR Teradata Warehouse Miner
- Neoforma Healthcare Products Information Services HPIS Market Intelligence
- NetSuite ERP
- NortonLifeLock cybersecurity software
- Oracle Business Intelligence Enterprise Edition
- Oracle Darwin
- Oracle Eloqua
- Oracle Hyperion
- Oracle PeopleSoft
- Palisade StatTools
- Perseus SurveySolutions
- PHP
- Presentation software
- Provalis Research Simstat
- Qlik Tech QlikView
- R
- Red Hat Enterprise Linux
- Salesforce software
- SAP Business Objects
- SAP Crystal Reports
- SAP software
- SAS
- Sawtooth Choice-Base Conjoint CBS
- Sawtooth Composite Product Mapping CPM
- Sawtooth SSI Web
- Slack
- SmugMug Flickr
- Social media sites
- StataCorp Stata
- StatPac
- Structured query language SQL
- Survey software
- Tableau
- TechExcel ServiceWise
- Teradata Database
- The MathWorks MATLAB
- Thomson Dialog
- Thomson Financial Investext
- TikTok
- TNS MarketWhys
- TNS Miriad
- TranspoLink BidLeads
- UNISTAT Statistical Package
- Vantage MCIF
- Verispan Patient Parameters
- Walmart Retail Link
- Web browser software
- WeVideo
- WinCross
- Word processing software
- WordPress
- WorldAPP KeySurvey Suite
- YouTube
- Zoom