Public Relations Manager Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Public Relations Manager is Also Know as
In different settings, Public Relations Manager is titled as
- Communications Director
- Communications Manager
- Community Relations Director
- Development Director
- Public Affairs Director
- Public Relations Director (PR Director)
- Public Relations Manager (PR Manager)
Education and Training of Public Relations Manager
Public Relations Manager is categorized in Job Zone Four: Considerable Preparation Needed
Experience Required for Public Relations Manager
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education Required for Public Relations Manager
Most of these occupations require a four-year bachelor's degree, but some do not.
Degrees Related to Public Relations Manager
- Bachelor in Communication, General
- Associate Degree Courses in Communication, General
- Masters Degree Courses in Communication, General
- Bachelor in Speech Communication and Rhetoric
- Associate Degree Courses in Speech Communication and Rhetoric
- Masters Degree Courses in Speech Communication and Rhetoric
- Bachelor in Mass Communication/Media Studies
- Associate Degree Courses in Mass Communication/Media Studies
- Masters Degree Courses in Mass Communication/Media Studies
- Bachelor in Public Relations, Advertising, and Applied Communi
- Associate Degree Courses in Public Relations, Advertising, and Applied Communi
- Masters Degree Courses in Public Relations, Advertising, and Applied Communi
- Bachelor in Public Relations/Image Management
- Associate Degree Courses in Public Relations/Image Management
- Masters Degree Courses in Public Relations/Image Management
- Bachelor in Political Communication
- Associate Degree Courses in Political Communication
- Masters Degree Courses in Political Communication
Training Required for Public Relations Manager
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related Ocuupations
Some Ocuupations related to Public Relations Manager in different industries are
- Public Relations Specialists
- Advertising and Promotions Managers
- Management Analysts
- Market Research Analysts and Marketing Specialists
- Marketing Managers
- Fundraising Managers
- Social and Community Service Managers
- Human Resources Managers
- Search Marketing Strategists
- General and Operations Managers
- Chief Executives
- Communications Teachers, Postsecondary
- Administrative Services Managers
- Business Teachers, Postsecondary
- Human Resources Specialists
- Business Intelligence Analysts
- Executive Secretaries and Executive Administrative Assistants
- Labor Relations Specialists
- Political Science Teachers, Postsecondary
- Political Scientists
What Do Public Relations Manager do?
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Qualities of Good Public Relations Manager
Tools Used by Public Relations Manager
- Computer scanners
- Desktop computers
- Laptop computers
- Multi-line telephone systems
- Personal computers
- Photocopying equipment
Technology Skills required for Public Relations Manager
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Distiller
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe PageMaker
- Adobe Photoshop
- Airtable
- Apple Final Cut Pro
- Apple iDVD
- Apple iMovie
- Blackbaud eTapestry
- Blackbaud The Raiser's Edge
- Canva
- Corel WordPerfect Office Suite
- Drupal
- FileMaker Pro
- Flipgrid
- Fund accounting software
- Google Ads
- Google Analytics
- Google Docs
- Google Drive
- Google Gmail
- Google Workspace software
- HubSpot software
- Human resource management software HRMS
- Hypertext markup language HTML
- IBM Notes
- Marketo Marketing Automation
- Mentimeter
- MicroFocus GroupWise
- Microsoft Access
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Publisher
- Microsoft SharePoint
- Microsoft Word
- MicroStrategy
- MightyScout
- Oracle Eloqua
- Oracle PeopleSoft Financials
- Oracle Siebel Server Sync
- Project management software
- QuarkXPress
- Salesforce software
- Slack
- SmugMug Flickr
- Social media sites
- Teradata Database
- Web browser software
- WeVideo
- WordPress
- Yardi software
- YouTube
- zkipster
- Zoom