Demonstrators and Product Promoter Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Demonstrators and Product Promoter is Also Know as
In different settings, Demonstrators and Product Promoter is titled as
- Brand Ambassador
- Demo Specialist (Demonstration Specialist)
- Demonstrator
- Event Specialist
- Field Merchandiser
- Food Demonstrator
- In Store Demonstrator
- Merchandiser
- Product Ambassador
- Product Demonstrator
Education and Training of Demonstrators and Product Promoter
Demonstrators and Product Promoter is categorized in Job Zone Two: Some Preparation Needed
Experience Required for Demonstrators and Product Promoter
Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Education Required for Demonstrators and Product Promoter
These occupations usually require a high school diploma.
Degrees Related to Demonstrators and Product Promoter
- Bachelor in Retailing and Retail Operations
- Associate Degree Courses in Retailing and Retail Operations
- Masters Degree Courses in Retailing and Retail Operations
Training Required for Demonstrators and Product Promoter
Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
Related Ocuupations
Some Ocuupations related to Demonstrators and Product Promoter in different industries are
- Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Retail Salespersons
- Counter and Rental Clerks
- Telemarketers
- Merchandise Displayers and Window Trimmers
- Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop
- Stockers and Order Fillers
- Customer Service Representatives
- Parts Salespersons
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
- Advertising Sales Agents
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Sales Engineers
- First-Line Supervisors of Non-Retail Sales Workers
- Meeting, Convention, and Event Planners
- Wholesale and Retail Buyers, Except Farm Products
- Cashiers
- First-Line Supervisors of Retail Sales Workers
- Driver/Sales Workers
What Do Demonstrators and Product Promoter do?
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Sell products being promoted and keep records of sales.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Suggest specific product purchases to meet customers' needs.
- Transport, assemble, and disassemble materials used in presentations.
- Identify interested and qualified customers to provide them with additional information.
- Practice demonstrations to ensure that they will run smoothly.
- Prepare or alter presentation contents to target specific audiences.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Work as part of a team of demonstrators to accommodate large crowds.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Train demonstrators to present a company's products or services.
- Instruct customers in alteration of products.
- Research or investigate products to be presented to prepare for demonstrations.
- Recommend product or service improvements to employers.
- Provide product information, using lectures, films, charts, or slide shows.
- Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- Stock shelves with products.
- Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
- Write articles or pamphlets about products.
Qualities of Good Demonstrators and Product Promoter
- Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity: The ability to speak clearly so others can understand you.
- Speech Recognition: The ability to identify and understand the speech of another person.
- Near Vision: The ability to see details at close range (within a few feet of the observer).
- Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
- Written Comprehension: The ability to read and understand information and ideas presented in writing.
- Selective Attention: The ability to concentrate on a task over a period of time without being distracted.
- Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Written Expression: The ability to communicate information and ideas in writing so others will understand.
- Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Visualization: The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Far Vision: The ability to see details at a distance.
- Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Auditory Attention: The ability to focus on a single source of sound in the presence of other distracting sounds.
- Perceptual Speed: The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
- Visual Color Discrimination: The ability to match or detect differences between colors, including shades of color and brightness.
- Time Sharing: The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Trunk Strength: The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
- Memorization: The ability to remember information such as words, numbers, pictures, and procedures.
- Hearing Sensitivity: The ability to detect or tell the differences between sounds that vary in pitch and loudness.
- Flexibility of Closure: The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- Finger Dexterity: The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Multilimb Coordination: The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Speed of Closure: The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Static Strength: The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
- Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
- Arm-Hand Steadiness: The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Extent Flexibility: The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Stamina: The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Dynamic Strength: The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
- Gross Body Coordination: The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Gross Body Equilibrium: The ability to keep or regain your body balance or stay upright when in an unstable position.
- Manual Dexterity: The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Depth Perception: The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
- Control Precision: The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
- Rate Control: The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
- Reaction Time: The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
- Explosive Strength: The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
- Wrist-Finger Speed: The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
- Spatial Orientation: The ability to know your location in relation to the environment or to know where other objects are in relation to you.
- Night Vision: The ability to see under low-light conditions.
- Peripheral Vision: The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
- Glare Sensitivity: The ability to see objects in the presence of a glare or bright lighting.
- Dynamic Flexibility: The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
- Sound Localization: The ability to tell the direction from which a sound originated.
- Response Orientation: The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
- Speed of Limb Movement: The ability to quickly move the arms and legs.
Tools Used by Demonstrators and Product Promoter
- Barcode scanners
- Desktop computers
- Digital cameras
- Domestic coffee makers
- Domestic electric skillets
- Domestic toaster ovens
- Espresso makers
- Handheld calculators
- Personal computers
Technology Skills required for Demonstrators and Product Promoter
- Eko
- Email software
- Hypertext markup language HTML
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Windows
- Microsoft Word
- Presentation software
- Social media sites
- Spreadsheet software
- Web browser software
- Word processing software
- Zoom